.png?alt=media&token=92e1d872-53df-40a9-a3df-b00043a3bae4)
BI & analytics · streaming & TV
Your entire streaming business, in one analytics product.
From acquisition to playback, UX, monetization and quality — InsightsFlow unifies consumption, audience, content and streaming-quality data into ready-made media KPIs, plus a self-service dashboard builder for everything else.
40+ ready-made KPI pages across six analytics domains.
The problem
Your data lives in ten tools. Your decisions need one view.
Billing sits in one system, playback telemetry in another and campaign data in a third. The answer to a simple business question takes exports, analysts and time.
InsightsFlow unifies consumption, audience, content, monetization and quality on one data layer purpose-built for Media & Entertainment.
Acquisition & growth
Grow the base, and understand why it grew.
Subscribers, trials, conversion and the content behind every sign-up.
Connect acquisition to the titles, campaigns and audience profiles that actually convert.
Subscriber base
Active base, new subscribers, trials and conversion over any period.
Content-driven acquisition
See which titles and launches drive sign-ups.
Audience profiling
Understand who is arriving and why.
Monetization
Every revenue line, in one place.
Subscription and advertising revenue tracked with the metrics finance reports on.
Read ARPU, lifetime value, ads performance and hybrid revenue as one commercial picture.
Subscriptions
Revenue, ARPU and SLTV across packages and regions.
Advertising
Impressions, completion and revenue tied to content.
Blended view
Read subscription and ad revenue together or separately.
Retention
See churn coming, not just going.
Cancellations, cohort retention and ML-based churn risk in one place.
Act on disengagement and risk signals before viewers leave.
Cancellation cohorts
Understand retention month over month.
Churn risk
Surface at-risk accounts before they cancel.
Disengagement signals
Catch drops in consumption as they happen.
Viewership & content
What audiences watch, when, and on what.
Consumption, content performance and devices — VOD and linear together.
Rank every format and see how discovery, daypart, region and device shape the experience.
Consumption overview
Playbacks, hours watched and unique viewers at a glance.
Content rankings
VOD, series, movies, linear and channels in one view.
Device analysis
Behavior broken down by device and platform.
Quality & operations
Keep the experience reliable at scale.
Streaming quality and platform health, in real time and over history.
Catch buffering, startup and playback issues by CDN and device before viewers feel them.
Quality of experience
Failures, buffering, startup time and errors.
Real-time monitoring
Operational dashboards for the moment metrics move.
Platform health
Track software and device-fleet stability.
For engineering teams
Go beyond pre-built KPIs. Build exactly what your team needs.
The Builder gives product, content and operations teams drag-and-drop dashboards, shared definitions, role-based access and multi-brand support.
Product spec
InsightsFlow
Put every team on the same numbers.
See InsightsFlow working with your own catalogue, audience and data.
